Handshake, May 1997




INSIDE...

President's Corner

Executive notes



Associations Advance America Day

Associations will be recognized by Congress on June 4 for their contributions to society. Read how the AAF will be honored for our Model Alarm Ordinances and efforts to educate the public on false alarms.

From the grassroots

No doubt about it, Rep. Heyman's proposal to eliminate fire alarms from her ASA legislation has raised the ire of quite a few alarm dealers. See how AAF Member Greg Gracer reacted to her proposal.

Alarm industry complies with ASA training mandate and sets a new standard for techs

The alarm industry responded in record numbers to the state mandate to train alarm technicians before March 1. Review our report on how the association and the industry have set a new standard for alarm techs.

AAF begins public service campaign to reduce false alarms

The AAF has been working with other media associations to develop a public awareness campaign to educate consumers on their role in preventing false alarms. Learn how your local AM station may be involved!

President's Corner

by David Mims, AAF President

You know, I was thinking the other day about how the sports world has changed. It used to be that people grew up playing a favorite sport, attaining higher levels of skill as they matured, and eventually arrived at a point where they were good enough to turn professional. They were admired and respected by fans and supporters all the way through their climb to the top. Generally, this adoration was a direct reflection of the athlete's character, which was developed by the discipline of their coaches and their love of the sport.

Then, along came the big bucks. It has caused athletes to separate from the "team" concept and become increasingly self-serving, as the money chase has replaced the desire to "win one for the Gipper!" Coaches no longer discipline and mold character in these athletes, but rather negotiate with agents and marketing reps for the use of their "talent." Maybe if we look honestly at ourselves, we can realize the alarm industry has evolved to a similar fate.

Representative Sally Heyman said before a legislative meeting the other day that it was not her intent to have fire industry professionals included in legislation intended to hurt the burglar alarm industry. Maybe it was a poor choice of words or just a slip of the tongue, but either way it was something she had to be thinking. Why would she want to hurt us? I think maybe it is the greed, exploitation and, what some consider to be, unscrupulous sales tactics that the industry has adopted. There is no discipline, no requirements, no codes or standards. No COACH.

We are selling or giving away alarm systems at levels never seen before. Where did all those people get trained to monitor, sell, service, and install those systems overnight? They didn't. The exploding false alarm rate tells the story. I know that the research says that 90% of the false alarms are the fault of the user, but was the system designed to meet the user's needs or an alarm sales need? Where did the customized alarm system go? Wasn't it important to design around the individual needs and concerns of the user, which typically made it easier to operate and, therefore, had lower false alarm rates? It's been replaced with the fast sale, get-in-and-get-out, monthly revenue approach. Our sales strategies have gone to high pressure, air tight, small print contract plays. I know I may be stepping on some toes here, but I am not pointing out anyone in particular.

I am embarrassed to tell you that I had to attend a driving school the other night as punishment for a traffic violation. One of the questions asked of everyone in the class was, "Compared to other drivers, how would you rate your driving skills?" On a scale of one to ten, 50 people in the class averaged a nine for their answer. The second question was, "What upsets you the most when driving?" The unanimous answer was other drivers. Well, let's see. I am in a class where everyone is a perfect driver (which makes one wonder what we are even doing in a class), and the most upsetting thing that happens when we drive is other drivers. Hmm... very interesting!!

The same is true in our industry. "I don't have a problem...you do" is our attitude. There is nothing wrong with mass-marketing systems or packaged alarms as long as they are properly installed and meet the needs of the consumer. In fact, they have raised the awareness of the need for alarms to unprecedented levels. But somewhere along the line we have to look at ourselves and evaluate our ethics. Because of the increasing false alarm rate, consumer complaints, and lack of self-discipline, our industry gets little sympathy from legislators and law enforcement.

The AAF tries to act as coach by putting together training programs, bringing dealers and law enforcement together, and working with AHJ's to provide whatever kind of enforcement available to combat these problems. But we are a voluntary participation association. The AAF cannot force a set of ethics on anyone unwilling to participate. We cannot force training on anyone not wishing to take it. And, we cannot make anyone sit down with law enforcement who doesn't come to the table.

There are a lot of things that I would like to see changed with the association to make it more responsive to the members during my term. Some of those things include more direct linkages between the AAF office and the regions, more grassroots issues addressed at the local level, and broader categories of membership to include all the key players that comprise

the heart and soul of our industry. This would put the AAF in a more "proactive" stance, as opposed to the "reactive" stance that we have been stymied with for the last several years.

These are some of the ways that I see the AAF playing coach and providing this industry with a better sport, a cleaner sport, and a more professional sport. If Representative Heyman's statement made you mad, it should have. Now what are you going to do about it? Let's work together to clean up our image and restore our reputation. As always, I look forward to any comments or suggestions you may have. My E-Mail address is mims@fla-alarms.org and my fax number is (904)224-3583.

In closing, my selection for "Board Member of the Month" has to be Clyde Thodey, Jr. for his work as AAF Treasurer. Under his guidance and leadership, he has provided this association with two financial audits (the first in our entire 27 year history), with praise from our accounting firm for an efficient and well maintained line item budget. Not only did he put all this together, he is also overseeing the largest budget this association has ever had. Thanks, Clyde. Great job!



Associations Advance

America Day

As an association, the AAF works to provide America with invaluable services and resources through its collective membership. We educate the public on false alarm reduction. We set standards and certify individuals who complete our Alarm System Agent training. In these and in many other ways, we...YOU...contribute greatly to society.

Now is the opportunity for associations to let members of Congress know that associations are valuable to society, and are effective, determined and well representative of how private business people working together can make a tremendous difference to the public. For this reason, June 4 has been designated "Associations Advance America Day" across the nation. Representatives of the American Society of Association Executives will provide testimony to Congress early in the day on programs and services provided by American associations. Included in the testimony will be a mention of all the associations that have been awarded the "Associations Advance America Honor Roll" status for their individual efforts. The Alarm Association of Florida will be at the top of the list as a second year honor roll member for our work in crafting and refining Model Alarm Ordinances for local governments, and for ongoing efforts to create standards for the alarm/security industry.

The daily garden

by Kent C. Nelson, retired chairman, United Parcel Service

For best results, this garden should be planted every day:

Five rows of "P" eas:

Preparedness...Promptness...Perseverance... Politeness... Prayer.

Three rows of squash:

Squash gossip... Squash criticism...Squash

indifference.

Five rows of lettuce:

Let us love one another... Let us be faithful... Let us be loyal... Let us be unselfish... Let us be truthful.

Three rows of turnips:

Turn up for church... Turn up with a new idea... Turn up the determination to do a better job tomorrow than you did today.

Register for Alarm System Agent Qualifier training! ASA Level I WEEKEND CLASSES! State-certified for the twelve hours of education required by F.S. 489.518!

(ASA96-01-001)



May 2 -3 May 9 - 10 May 16 - 17

Miami/Ft.Laud. Jacksonville West Palm Beach

May 30-31 *Class meets 5PM - 9PM Friday and

Fort Myers 8AM - 5PM Saturday


Classes are filling up fast! Reservations must be made in advance! We accept VISA, American Express, MasterCard, Discover, and company purchase orders. Registration forms can be obtained through the AAF's "FACT-ON-DEMAND" toll-free line: 1-888-AAF-FACT. Fingerprint cards for use in obtaining the mandated Florida Department of Law Enforcement criminal background check are available free-of-charge through the AAF. Fax your order for fingerprint cards on your company letterhead to the AAF: 1-800-465-9773.



AAF Member Registration - $125.00

Non-Member Registration - $175.00

Course materials & textbook - Included in registration fee

5 or more registrations - 5% discount

Fingerprint cards - FREE (unlimited supply)

Photo ID badge - FREE

Embroidered arm patch - FREE

ASA Certificate of Completion - FREE

ECLB Notification of Compliance - FREE



NEW! NEW! NEW! NEW! NEW!

This just in...

the AAF''s Alarm System Agent Level I class is now approved for 12 continuing education credits for license renewal for alarm contractors and electrical contractors!





From the grassroots

Editor's Note: The following letter was copied to the AAF by member Greg Gracer, Maximum Security, Miami, who wrote to Rep. Sally Heyman in opposition to her proposed legislation to amend her 1996 Alarm System Agent legislation. We reprint it in its entirety for your information and enjoyment.

"I recently received my AAF bulletin regarding your efforts to amend HB 793, the ASA bill governing the activities of alarm contractors in the State of Florida. May I open by asking you, 'What drives you to pursue such antagonistic legislation? Did a burglar alarm contractor run over your dog?'

Your original bill, which was little more than 'look good, feel good' legislation has done virtually nothing to forward the action to reduce false alarms in Florida. It simply adds nuisance requirements that the agencies assigned the task would be ill equipped to enforce. For example:

Your requirement for verifying all false burglar alarms from the central station before dispatching has been common practice in most of the industry for several years, and has been incorporated into most local alarm ordinances for some time, and therefore not needed in the bill.



Your insistence on 15 minute siren cutoff times has been previously addressed by the manufacturers of alarm control units since 1967 and will have no dramatic effect on reducing unneeded police response which is the real problem.

Your demand for ID cards (which can and have been produced by bogus street vendors with laminating machines since Hurricane Andrew) will not have any effect on the reduction of false alarms by either licensed or unlicensed contractors who install them.

You deleted from this original bill, training for the one group within our industry who most need training: the sales staff of most alarm companies.

Then you omitted the out-of-state alarm monitoring companies from the requirement to cooperate with elements of the bill. Are their false alarms not as much of a problem as us local boys, as you refer to us. Or is it just that the short arm of Florida law cannot reach them, so why bother?

In spite of all this, Florida's alarm industry moved to work with your bill by developing a

comprehensive ECLB-approved training program to address false alarms by teaching everyone who touches an alarm system in Florida to be more responsible. Now, you are engaged in a modification of this bill which will further exempt EF contractors who install fire alarms, and EC electrical contractors (who incidentally have little or no actual training in alarm installation techniques) from the required training of your original bill. This is beginning to look like a very discriminating process. Do you really mean to reduce false alarm signals in Florida, or are you engaged in some other agenda to persecute only those who are designated as 'burglar alarm contractors'? You should be embarrassed to introduce such conflicting amendments to the spirit of your original bill!

There are so many other powerful and effective ways to reduce false alarms in Florida (if that is, in fact, your real mission), by developing false alarm reduction programs for the community as has been done across the country instead of toothless regulation that discriminates and exempts half of the parties involved. If you would simply listen to the false alarm experts (the alarm industry of Florida...we are in the middle of the battle) instead of lecturing us and ignoring our suggestions (you were invited to attend a symposium on false alarm reduction in Orlando in May 1996, which 75+ of your law enforcement peers attended and you didn't), you might make a difference.

As it is (in my opinion), you have simply added another half-baked law to the volumes of crud which pollute the library of Florida law. Thanks for nothing.

Perhaps you could undertake legislation in this session to require pink toilets in the ladies latrines of Pro Player Stadium, which will at least make someone happy!

Your record as being one of the least effective legislators in Tallahassee demonstrates a lack of clear perception of the issues, which I sensed in several meetings with you when you vowed to teach the alarm industry a lesson. You are in fact the one who needs a lesson in listening to those you purport to represent. While we may be a small block of voters, I can assure you that we, the alarm contractors in Florida and all of our customers, the alarm users of Florida, will never forget you, especially come election day!"



Region reports



GOLDCOAST REGION

Joe Holfelner, Region V.P.

Jack Tare, Secretary

The April meeting of the Goldcoast Region began with contributions collected for the Muscular Dystrophy Association. Sgt. Barry Kenny, Palm Beach County Sheriff's Office, addressed the group on the new local alarm ordinance and asked for the members' assistance in reporting unlicensed contractors. Joe Holfelner viewed the AAF's Mid-Session video report with the group. Suncoast Security Distributors gave a presentation on the "Falcon" music system and entry door video intercom unit.

GULFCOAST REGION

Terry Grewer, Region V.P.

Sharon Wheeler, Secretary

The January meeting of the Gulfcoast Region featured a presentation by Kevin McCaffrey, ADI, who spoke on the

Alarm System Agent classes conducted by the AAF. Dave Ratabaugh, ISP Manufacturing, spoke on his product line. Terry shared information received from AAF headquarters on recent activity in Metro-Dade to amend local ordinances, as well as encouraging members to participate in the federal job training "SMART" grant. Two new member applications were approved: Security Concepts, Wayne Strohaker, and All Phase, Keith Lilly.



SPACECOAST REGION

Chris Spidle, Region V.P.

Dave Eddins, Secretary

The March meeting of the Spacecoast Region featured a review of proposed legislation affecting the alarm industry. Also discussed were the dates and location of the 1997 AAF Convention & Southeast Security Show at Saddlebrook. Two new membership applications were approved: Service Electric, John Nast, and Brevard Safety & Fire, Jerry Hopper. Door prizes were donated by Seabreeze Security Distributors.



Executive notes

by Jude Ann Burk, Executive Director

This month's column will be brief since the majority of my energies and time have been concentrated on attending legislative hearings on behalf of the association. By the time you read this, the 1997 Legislative Session will be history and we will all know finally of how we fared on a variety of attacks on your business.

This has been a frustrating season at best at the Capitol. The year started with much hope and promise with a major portion of the seats in the House and Senate being occupied by newcomers with no prejudice toward our issues. Speaker Webster was changing the rules, and urging all legislators to work with associations and groups who would be affected by their proposals in an effort to have all sides working together on key issues. Unfortunately, as the days and weeks dwindled, it was difficult to see any noticeable change in the actions of the lawmakers. Too often, it still boils down to which group has greased the most palms with campaign contributions, and which lobbyists have befriended staff members outside of the legislative cycle. Issues mean very little...money and back slapping mean quite a lot.

However, we did win some important battles that will have lasting impact on your license laws. Once again, we saved monitoring from deregulation; and, we made major strides in getting the education community working with us to amend the statute giving exemption for maintenance of alarm systems in schools.

For those of you who answered our requests for action, and for those of you who took a personal interest in our lobbying campaign...THANK YOU! For those of you who sat back and waited for someone else to do the work for you, think about what we could have accomplished if you had joined our forces and made us one vote stronger.

Alarm industry complies with ASA training mandate and sets a new standard for techs

by Andy Witzleben, Director, Credentials & Certification

With the arrival of March 1, the AAF successfully completed the initial phase of the legislatively mandated statewide Alarm Systems Agent training (F.S.489.518). This massive undertaking involved over 2800 students completing 33,600 hours of ECLB - approved ASA training classes. An additional 1000 alarm industry employees were badged in compliance with the portions of the legislation regulating sales and monitoring staff. A staggering eighty-seven classes were held between the end of October 1996 and March 1997. Instruction was offered by thirty-three talented and dedicated AAF certified instructors. Classes were available at least once in every major city in the state. In many parts of the state training seminars were held twice a month. On any given day, odds were good that the AAF was offering a training class somewhere in the state.

As a result of Governor Chiles' approval in May 1996 of CS/HB 793, Alarm Systems Agent certification became part of the alarm and electrical industries' licensing law. With an enactment date of January 1, 1997 and a compliance date of March 1, 1997, very little time existed for putting a curriculum into place to assist the membership in meeting their new training and certification standards. A comprehensive training program was developed to encompass the competencies outlined in the statute and was brought to the membership in record time for the fall of 1996. The AAF's Director of Education and Training, Robert K. Webb, coordinated the Association's effort to develop curriculum, classroom presentation, instructional format, site location, and scheduling. He worked tirelessly on behalf of the Association to ensure that the AAF would stand ready to serve its members and the industry with the quality training they deserved.

As a result of the training offered by the Association, those who have completed the AAF's Alarm Systems Agent certification place themselves and the companies they represent in the forefront of the industry. These employers and employees exemplify the standards and ideals to which the association is committed. They are the business leaders who are taking the first steps towards standards, codes, and certification within the industry.

CS/HB 793 was first introduced as a step to aid in reduction of false alarms. False alarms have always been a prime concern of the AAF, our member companies, and local jurisdictions who have to respond to alarm signals. Having completed ASA training is a noteworthy accomplishment which defines companies as having respect and concern for the public safety, and sets them above (both legally and ethically) those who have not complied. For Florida alarm contractors, proper employee screening and training is a basic business practice of benefit to all.

Certificates of completion are being prepared and will be sent to the sponsoring employer for those individuals who have successfully completed the ASA 96-01-001 class. These certificates not only demonstrate compliance with the training portion of F.S. 489.518, they provide tangible evidence of the attainment of technical knowledge of proper installation techniques, workplace safety, and general industry codes and standards.

Accompanying the technicians' achievement certificates will be a summary of the training completed on behalf of each employer. This list should be maintained with other important license renewal information. The pass/fail information contained on your summary reports is being supplied to the ECLB as part of our reporting requirement as a class sponsor. It is important that you keep the AAF office informed of any business name, license number or address changes so that we can maintain accurate records, and assist you in verifying your compliance.

ASA REMINDERS ON THE YOUR COMPLIANCE REQUIREMENTS!

All new hires must be screened and will have 60 days, from the date of hire, to acquire the necessary classroom training, or be terminated. Central station and sales employees are exempt from the training requirements, but not the screening and badging requirement. THE AAF IS YOUR BADGING HEADQUARTERS.

All employees other than the Certified Alarm or Electrical Contractor and administrative staff must be fingerprinted and undergo a Florida Department of Law Enforcement (FDLE) records check, be 18 years of age, successfully complete 12 hours of ECLB-approved ASA training, and carry a qualifying photo identification badge on their person. IF YOU HAVE NOT CERTIFIED YOUR EMPLOYEES, YOUR LICENSE IS IN JE0PARDY. ACT NOW TO CORRECT THAT SITUATION!!!

The Basic Alarm System Agent Qualifier course will be offered on a rotating basis throughout the state of Florida and will be given in each major metropolitan area at least once every 60 days. Check AAF Online to obtain the latest class schedule or to enroll for training. If you need class registration or badge request forms, contact our FACT-ON-DEMAND line at 1-888-223-3228, or call us toll-free at 1-800-899-2099.

If you hire a new employee who has completed their Basic Alarm Systems Agent training through the AAF (but through another employer) we can verify that information and simplify your hiring process. The AAF can also re-issue badges for any of your employees who have lost their identification badge. Don't let them be caught on the job without proper identification!

AAF begins public service campaign

to reduce false alarms

The Alarm Association of Florida has been working with the Florida Association of Broadcasters and local AM radio affiliates carrying the Rush Limbaugh and Ken Hamblin daily shows, to produce a public awareness campaign on false alarms. The result of that work is the first recording of public service announcements that began airing on AM radio stations around the state last month. Tallahassee's WTAL was the first station to run the spots four times daily in prime time. Tune into your local talk radio station and you may hear the following:

"False alarms not only waste tax dollars...they cost lives. A recent national survey reported that over 200 police and fire officials were killed when responding to false alarms. We all share the responsibility for reducing false alarms: alarm companies, homeowners, and businesses.

Alarm systems are proven crime deterrents. Used properly, they can protect your home, business, and family. Help us stamp out false alarms and give fire and police officials the helping hand they deserve!

Brought to you as a public service by the Alarm Association of Florida."

Our sincere thanks go to David Schmeling for his donated talent in providing the voice for the ads.

The AAF is also working with the Florida Outdoor Advertisers Association to get free or deeply-discounted billboard space along Florida's Turnpike and the I-10 corridor. The signs would have the stop false alarms red/black logo with a credit line saying: "The Alarm Association of Florida reminds you that false alarms not only waste tax dollars...they cost lives."

The third stage of the AAF's plan to create public awareness of the false alarm and unlicensed alarm contracting problems, is the development of an advertising/marketing packet for use by alarm companies. The copy will be generic to allow companies to insert their own logo and company identification. Included in the packet will be a customer brochure on what to look for in choosing an alarm company, and model press release for use in local media.

AAF OFFERS SPECIAL THANKS TO THESE

CERTIFIED ASA INSTRUCTORS

Charles S. Bellissimo Checkpoint, LTD.

Bob Broderick Suncoast Systems Supply, LTD.

Lloyd C. Carlson Eagle Fire & Safety

Israel Carratala Brink's Home Security

Curtis Carter Brink's Home Security

Michael Colyott ANTRE Corp.

Michael Couts Advanced Fire Systems

John Del Genio Lifeguard Security Systems, Inc.

Mel Doolin Brink's Home Security

Jim Dunckley Central Systems & Security Services, Inc.

Greg Gracer Maximum Security, Inc.

Greg Hammond Central Systems & Security Services, Inc.

Doug Higgs, Jr. County Fire Equipment

Kenneth Hunt Safeguard Systems, Inc.

Gary Kelly Scott Alarm of Cocoa

Richard Kuhn INSTLTK, Inc.

Kevin McCaffrey ADI

Donald McShan Security Engineering of Pensacola, Inc.

P C Mills Alarm Security

Phyllis Payne Maire Company

Roy Pollack R.S.P. Security

Robert Rosen Century Electronic Alarm System, Inc.

Charles Simmerson Top Security, Inc.

Mike Slater Leon County Schools

Chris Spidle Rollins Protective Services

Robert Suhrheinrich Guardian Security, Inc.

Clyde Thodey, Jr. Surf Enterprises, Inc.

Ron Toole Crime Prevention Services of Florida, Inc.

Romulo Villacis Security Plus, Inc.

Michael Ward Georgia/Florida Burglar Alarm, Inc.

Charles Warren Brink's Home Security

Fred White ADI

Steve Whitmore Landis and Staefa, Inc.



Board of Directors

meeting actions

The AAF Board of Directors met in Tallahassee on March 22, 1997, and took the following actions:

Tabled further legislative activity to have state rules on sales tax collection for installment monitoring payments amended;

Accepted the resignation of Bill Neal as Capital Region Vice President;

Agreed to appoint Chief Michael Brasfield, Fort Lauderdale Police Department, interim law enforcement representative to the Board to replace Deputy George Gasparini, Palm Beach County Sheriff's Office, while his position in that department is being finalized;

Agreed to notify Cary Waymire, Central Region Vice President, of the board's intention to remove him from the Board for non-attendance at meetings;

Accepted the 1996 financial audit as prepared by Purvis, Gray & Co., CPAs;

Agreed to pay off the legal defense bill for the AAF Health & Welfare Plan Benefit Trust trustees to enjoy a 5% discount for early payoff of the remaining balance;

Agreed to delete from membership all companies who had not paid their 1997 dues by March 7, 1997;

Restated the association's reserve funds in compliance with the auditors' request for same;

Accepted the Convention Committee's report that included conducting a live bid auction during the Friday night cocktail reception, and inviting talk radio personality Ken Hamblin to either speak at the convention's general session, or provide a live remote to Saddlebrook from his live Colorado broadcast;

Approved contracting with the National Center for Workforce Development and Evaluation for the production of four new training courses for the association;

Approved allocating up to $10,000 for the video production of the ASA Level I course for sale to companies;

Approved 39 new Regular Members, 1 new Associate Member, and 1 new Public Safety Member;

Tabled discussion of a Non-Disclosure, Non-Solicitation and Invention Assignment policy until the June board meeting;

Approved the 1997 contract for legal services with Buchanan-Ingersoll, attorneys;

Appointed the current AAF Executive Committee as the incorporating board for the newly-created Florida Employment & Training Institute;

Restated the policy for non-members to attend up to two local region meetings before being required to apply for membership or no longer be admitted to local region meetings;

Appointed an ad hoc committee to develop a weighted evaluation for nominations for the annual "Most Valuable Person Award," and to have the committee review all nominations to determine the winning nomination;

Approved the purchase of booth space at the annual International Association of Chiefs of Police meeting in Orlando in October;

Tabled appointment of a new Director At-Large to replace the seat vacated by Terry Mrakovich.

Brasfield and Henry join AAF Board of Directors

President Mims has appointed an interim law enforcement representative to the AAF Board of Directors to replace Deputy George Gasparini, Palm Beach County Sheriff's Office while Gasparini's continued assignment to the alarm unit is under consideration. Chief Michael Brasfield, Fort Lauderdale Police Department, has agreed to accept the interim appointment on the board. Brasfield brings to the board a wealth of law enforcement experience, as well as providing one more link to the Model States Program for review of false alarm strategies. Brasfield serves as Florida's law enforcement liaison to the Model States program.

The Central Region has elected William Henry, Westec Residential Security, Inc., as the region's new Vice President, replacing Cary Waymire.

These new board members will attend their first board meeting on June 21.



ECLB prosecuting attorney's report, March 12, 1997

The following cases were heard by the Electrical Contractors Licensing Board at their March 12, 1997 meeting in Jacksonville Beach:

Michael J. Clark, ER0005622

No proof of insurance during audit and failure to

show DBPR as certificate holder.

$750 fine and 60 day stayed suspension of license.

Theodore Cohens, ER0003517

Failure to abide by a final order and failure to pay

fine.

$500 fine, $500 citation and requirement to show

proof of insurance, suspension of license.

Andrew V. Collins, EF0000012 & ES0000015

Failure to respond to audit and failure to update

address information on license.

$1,000 fine and suspension of both licenses.

E.R. Daniels, ET0000064

Failure to respond to audit and falsifying insurance

information.

$750 fine and suspension of license.

Paul C. Donnelly, EI0000026

Failure to respond to insurance audit.

$500 fine.

Norman Dullenkopf, ER0000361

Acting in capacity of a contractor under

a name not listed on license.

$500 fine and legal costs, reprimand on

record, suspension of license.

Paul A. Farrow, ER0011751

Failure to respond to insurance audit.

$250 fine and legal costs and requirement

to appear before the board to determine

future license status.

Herbert Hall, ER0001653

Failure to comply with audit request.

Voluntary relinquishment of license.

Michael Hawkins, ER0011172

Failure to respond to insurance audit.

$500 fine.

James Hennessy, ER0010159

No license number in ad.

$250 fine and requirement to appear.





James R. Kimes, EI0000020

Contracting outside geographic scope

of local license.

$250 fine and 1 year probation.

Kurt Knabe, ER0011985

Failure to respond to insurance audit.

$500 & legal costs, suspension of license.

Mike Maniaci, EC0001222

Failure to provide proof of insurance.

$1,000 fine. Final license revocation considered

at next meeting.

Nicholas Stetz, III, EF0000910

Making misleading and false statement to

customers that alarm was monitored when it

was not.

$2,000 fine plus legal costs, suspension of license,

paid restitution to customers.

Oscar Weinberg, EF0000840

Using license number in ad for a company he

qualifies before final authority was given for such

qualification. Aiding & abetting unlicensed activity.

$1,000 fine, 1 year license suspension.



Late news flash!

The Suncoast Region of the AAF will have a new meeting location, effective immediately...

Denny's Restaurant

3701 Bee Ridge Road

Sarasota, (941) 927-3080

"The Handshake"

Monthly magazine of the Alarm Association of Florida, Inc. (AAF)

(Now available via http:\\www.fla-alarms.org)

INSERTION ORDER & RATE SHEET


AAF MEMBER RATE NON-MEMBER RATE

1/8 page (3 ½" x 2.0")..................$50.00 1/8 page (3 ½" x 2.0")..................$62.50

1/4 page (3 ½" x 5.0")....................90.00 1/4 page (3 ½" x 5.0")..................112.50

______1/2page (3 ½" x 10")....................130.00 ______ 1/2page (3 ½" x 10")....................162.50

½ page (7.0" x 5.0").....................130.00 ______½ page (7.0" x 5.0").....................162.50

Full page (7.0" x 10.0")..................210.00 Full page (7.0" x 10.0")...................262.50

Spot color enhancement (price per color added)................75.00

NOTE: Complete negative layout for each color used must accompany order.

All ad copy must be received camera-ready on the 15th day of the month preceding the month of

publication. No advertising will be accepted which contains pricing for products or services.

All space reserved on a first-come, first-served basis. Placement preference cannot be guaranteed.

Estimated monthly circulation: 900 copies nationwide. All payments net 30 days from date of publication.


MONTHS OF INSERTION:___January February March ___April ___May ___June

___July ___August ___September ___October ___November ___December

COMPANY:


STATE LICENSE NUMBER (required of all installation/service/monitoring companies):
MAILING ADDRESS (for billing):
_______________________________________________________________________

TELEPHONE NUMBER:_____________________ FAX NUMBER: E-Mail:_________________

ADVERTISING AUTHORIZED BY (please print name):______________________________________________________

DATE OF ORDER:

Return insertion order with camera-ready ad copy to: AAF, 1349 East Lafayette Street, Tallahassee, FL 32301, (904) 681-3200/Fax (904) 681-3282.

NEW!! Double your product/service exposure by advertising on the AAF's Home Page on the Internet! Sponsorship of the page for 30 days will give you exclusive attention to the 2,000/plus "hits" our page is receiving weekly! Cost is just $1,000 for this super coverage! Or, you can run a three-line classified ad under our "Classified" page for one week for just $50! If you have your own web site, we can provide a hypertext link to your page via your ad copy. Lots of potential for a more diverse audience for your ad message! Contact the AAF for more details!

The AAF reserves the right to edit and/or refuse any advertisement at its discretion and assumes no responsibility for incorrect

information contained in any advertisement.

Department of Business & Professional Regulation in partnership with Alarm Association of Florida, Inc.

1940 North Monroe Street 1349 E. Lafayette Street

Tallahassee, FL 32399-0750 Tallahassee, FL 32301

(904) 487-9581 or (800) 362-1519 (904) 681-3200 or (800) 899-2099